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Globalization and Culture: Global Melange Jan Nederveen Pieterse
Publisher: Rowman & Littlefield Publishers, Inc.

(2004) Globalization and Culture: Global Melange, Lanham, MD: Rowman and Littlefi eld. Nederveen Pieterse, J 2004, 'Globalization: consensus and controversies', Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. Nederveen Pieterse is internationally recognized in several fields related to the study of global civil society, including the sociology of development, the political economy of globalization, the cultural dimensions of globalization, and race and ethnicity. Globalization and Culture: Global Melange. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is the formation of a global melange, a culture of hybridization. Pieterse, Jan Nederveen (2004). €�These scholars are each important and exciting individually, (Rowman & Littlefield, 2007); “Globalization or Empire?” (Routledge, 2004); and “Global Melange: Globalization and Culture” (Rowman & Littlefield, 2003). Thus globalization became an important aspect for Hollywood to earn profits. New York: Rowman & Littlefield. Globalization covers the integration of numerous firm, organisation as and nations into the cultural, global economic and to some extent into the political systems too ( Friedman, 2000) (Stiglitz, 2002).